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OFFICIAL RULES

This Sweepstakes is intended for play in the United States only and will be governed according to U.S. law. Do not enter unless you are eligible and located within the United States at the time of entry.

1. NO PURCHASE NECESSARY.
A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

2. Eligibility:
The Tootsie Pops How Many Licks Sweepstakes ("Sweepstakes") is open to legal residents of the 50 United States and the District of Columbia who are 13 years of age or older as of August 1, 2008. Employees of Tootsie Roll Industries, LLC, its subsidiary companies, affiliates, distributors, retailers, advertising and promotional agencies, and the independent judging organization, and the immediate family (spouse, parent, child, sibling and their respective spouses) and household members of such employees are not eligible. Void outside the U.S. and where prohibited by law.

3. Promotion Period:
Sweepstakes begins at 12:00:01 a.m. EDT on August 1, 2008 and ends at 11:59:59 p.m. EDT on July 31, 2009.

4. To Enter:
There are two ways to enter:

Log on to www.tootsie.com during the Promotion Period to enter and complete the official entry form on the computer screen, including full name, address, phone, email address, date of birth and your best guess as to the number of licks it takes to arrive at the chewy center of a Tootsie Pop. Click on submit button and you are entered in the Sweepstakes. Automated methods of entry are prohibited.


Enter by mail by hand printing your full name, address, phone, email address, date of birth and your best guess as to the number of licks it takes to arrive at the chewy center of a Tootsie Pop on a 3 x 5 card and mailing to: Tootsie Pops How Many Licks Sweepstakes, PO Box 5350, Clinton, IA 52736-5350.

Limit one (1) entry per person/e-mail address regardless of entry method. Mailed entries must be postmarked by July 31, 2009 and received by August 5, 2009. Sponsor is not responsible for and will not honor lost, late, misdirected, incomplete, postage due or misrouted entries. All entries become the property of the Sponsor and will not be returned.
5. Drawings:
A series of 12 monthly random drawings with five winning entries. selected each month for candy prizes will be conducted. Drawings will take place on or about the first business day of each month commencing in September, 2008 and ending in August, 2009 from all entries received by 11:59:59 pm ET on the last day of the preceding month and all mailed entries received by the drawing. A random drawing to select one Grand Prize winner from all eligible entries combined will be conducted on or about August 19, 2009. Drawings will be conducted by Promotion Fulfillment Center, an independent judging organization whose decisions are final and binding on all matters relating to this Sweepstakes, in Clinton, Iowa. The odds of winning depend upon the number of eligible entries received for each drawing. All winning and non winning entries will remain eligible to win in all remaining monthly and Grand Prize drawings.

6. Prizes:
Sixty (60) Monthly Prizes (five per month): A one year supply (27 pounds) of assorted Tootsie Candy items. Approximate Retail Value: $50/each. One (1) Grand Prize: $50,000 cash, awarded as a check made payable to the winner or, if the winner is a minor, to the winnerís parent or legal guardian. Bonus Prize: if the Grand Prize Winnerís guess as to the number of licks it takes to arrive at the chewy center of a Tootsie Pop is within 3% (plus or minus) of the average number of licks calculated from all entries combined, the Grand Prize Winner will receive an additional $5,000 cash, awarded as a check made payable to the winner. All taxes on prizes are the sole responsibility of the winner. Prizes may not be transferred. No prize substitution. Potential Grand Prize winner will be notified by mail and will be required to sign and return an affidavit of eligibility and liability/publicity release within 14 days of the date of prize notification. If potential winner is a minor, prize will be awarded to a parent or legal guardian, who must sign all required documents. If prize notification is returned as undeliverable, or documents are not completed and returned within the allotted time, prize will be forfeited and may be awarded to an alternate. Monthly prizes will be shipped directly to winners. Sponsor is not responsible for any change of email, mailing address and/or telephone number of entrants. Maximum total value of all prizes: $58,000.

7. General Conditions:
Acceptance of prize constitutes permission to use winner's name and likeness for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law). By entering, entrants agree that Tootsie Roll Industries, LLC, its subsidiaries, affiliates, directors, employees, agents, successors and/or assigns and their advertising and promotional agencies shall have no liability and shall be released and held harmless by entrants for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize or participation in this Sweepstakes. Any and all disputes, claims and causes of action arising out of or connected with this contest, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this contest, but in no event attorney's fees. Sponsor reserves the right, in its sole discretion to cancel or suspend this Contest and award the prize from among all eligible entries received prior to action taken by Sponsor, should fraud, virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the game. Sponsor is not responsible for computer system, phone line, hardware, software or program malfunctions, or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature. In the event of a dispute regarding the identity of the person submitting an electronic entry, the entry will be deemed to be submitted by the "authorized account holder" in whose name the email account is registered, provided that person meets all eligibility criteria set forth in the Eligibility section of these Official Rules. "Authorized Account Holder" shall mean the natural person assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor reserves the right at its sole discretion, to disqualify any individual, and all of his/her entries, who tampers with the entry process. By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participantís rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of State of Illinois, without giving effect to any choice of law or conflict of law rules, and entrants consent to the jurisdiction and venue of the federal, state and local courts located in Cook County, Illinois. Please see the website's privacy policy for details regarding the use of personal information collected in connection with these Contests.

8. Official Rules:
For a copy of the official rules, log on to www.tootsie.com or send a self-addressed, stamped #10 business envelope to: Tootsie Pops How Many Licks Sweepstakes Rules Request, PO Box 5350-R, Clinton, IA 52736-5350. Request must be received by July 31, 2009. Limit one request per postmarked mailing envelope.

9. Winners List:
For the names of the winners, send a self-addressed, stamped, #10 business envelope to: Tootsie Pops How Many Licks Sweepstakes Winners List, PO Box 5350-W, Clinton, IA 52736-5350. Requests must be received by Sept. 30, 2009. Winners will also be posted online at www.tootsie.com. Sponsor: Tootsie Roll Industries, LLC, 7401 South Cicero Ave., Chicago, IL 60629