SWEEPSTAKES ONLY OPEN TO LEGAL
RESIDENTS OF THE U.S. RESIDING IN THE STATE OF AL, AZ, AR, CA, CO,
CT, DE, FL, GA, IA, IL, IN, KS, KY, LA, MD, MI, MN, MS, MO, NE, NH, NJ, NM,
NV, NY, NC, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WV, or WI
THROUGHOUT THE SWEEPSTAKES PERIOD AND WHO ARE 18 YEARS OF
AGE (19 in AL or NE) OR OLDER AT THE TIME OF ENTRY


ends April 22, 2012 at 11:59:59 p.m. ET


There are 2 ways to enter:


(a) ONLINE: Visit www.thedewgeneralstore.com (the “Web Site”), during the
Sweepstakes Period, and follow the instructions provided to register and submit
an entry. To be eligible to enter, you must be registered on the Web Site. If you
are not registered at the Web Site, you must complete the registration page
located on the Web Site before entering the Sweepstakes. If you have
previously registered at the Web Site, enter your e-mail address at the entry box
and click where indicated to submit an entry. Limit one (1) Account per
name/address/household.
The name of the person submitting the e-mail address upon Sweepstakes entry
must be (a) the name of the person who registered on the Web Site for such email
address, and (b) the name of the authorized account holder of such e-mail
address, otherwise, entry may be deemed void. In the event of dispute over the
identity of a potential winner, online entries will be declared made by the
authorized account holder of the e-mail address submitted at the time of entry,
and potential winner may be required to provide identification sufficient to show
that he/she is the authorized account holder of the e-mail address submitted
upon entry. It is solely the responsibility of the entrant to notify the Pepsi-Cola
Company (“Sponsor”) in writing if the entrant changes his or her e-mail address
during the Sweepstakes Period.
Proof of e-mailing does not constitute proof of delivery or entry. Every entry
submission must be manually keystroked and manually entered by the individual
entrant; automated and/or repetitive electronic submission of entries (including
but not limited to entries made using any script, macro, bot or sweepstakes
service) will be disqualified and transmissions from these or related e-mail or IP
addresses may be blocked.


(b) TOLL-FREE: During the Sweepstakes Period, call toll-free, 1-800-565-4081,
from your touch-tone telephone and follow the automated instructions. Callers
will be required to provide their first and last name, home address, city, state, zip
code, phone number with area code, and date of birth (as two digits for month,
two digits for day, and four digits for year). All calls must be made from a phone
number with an area code associated with the eligible states or entrant’s home
address must have a zip code from an eligible state. In the event of an identity
dispute, entry will be considered made by the registered owner of the phone
number used for entry.

Limit one (1) entry per person/phone number/email address per day, per entry
method. A day is understood to start at 12:00:00 a.m. ET and end at 11:59:59
p.m. ET the same day


Each eligible entry is valid for the next Entry Period
drawing only and will not carry-over into any subsequent Entry Period drawings;
however, all valid entries will be entered into the final drawing for the Grand Prize
and First Prizes.


Grand Prize and First Prize winners will be selected in a random
drawing to take place on or about April 24, 2012 from among all eligible entries
received throughout the entire Sweepstakes Period. For each Entry Period,
Entry Period Prize winners will be selected in a random drawing from among all
eligible entries received for the applicable Entry Period



PRIZES: Grand Prize: One (1) Grand Prize will be awarded consisting of a
trip for winner and winner's three (3) guests to Bristol, Tennessee to attend the
NASCAR Nationwide Series Food City 250 on August 24, 2012 and the
NASCAR Sprint Cup Series IRWIN Tools Night Race on August 25, 2012 at
Bristol Motor Speedway. Travel dates: August 23, 2012 to August 26, 2012. No
alternative travel dates available. Prize consists of round-trip coach air
transportation for winner and guests (from an airport nearest the winner’s U.S.
home), two (2) double occupancy standard hotel rooms for three (3) nights, four
(4) tickets to each race, pit passes and a garage tour on August 25, 2012 for
winner and his/her guests, one (1) mid-size rental car, and $500 spending
money (awarded in the form of a check, payable to winner). Garage tour and pit
area are subject to the rules and regulations of Bristol Motor Speedway and any
applicable sanctioning body, including the execution of separate waivers and/or
release of liability as required. Selection of airline, hotel, and race seating
assignments are at Sponsor’s sole discretion. All other expenses not specifically
mentioned herein are solely the responsibility of winner and guests. All travel
subject to availability and restrictions. Winner and guests must travel on same
itinerary. Minor children may accompany winner as travel guests only if minor’s
parent or legal guardian is the winner or one of winner's guests. Minors must be
accompanied at all times during trip (including, but not limited to, in-flight, hotel
stay and all prize-related events) by minor’s parent or legal guardian. Guest(s)
must be 16 years of age or older to enter the pit and garage areas; if a guest
does not meet the age requirement he/she will not be permitted to enter such
areas and no further compensation will be awarded. Applicable to rental car:
Winner must possess a current valid driver’s license, valid major credit card,
meet age requirements of rental car company, and meet/comply with all terms
and conditions of the rental car agency in order to rent vehicle; if winner does not
qualify for rental car portion of prize, neither it nor its value will be awarded.
Sponsor assumes no responsibility for cancelled, delayed, suspended or
rescheduled events (including the races and/or airline flights) beyond its control.
Winner and guests must have all necessary identification and/or travel
documents (e.g. a valid U.S. driver’s license) required for travel within the United
States. Approximate Retail Value (“ARV”): up to $8,555.00 depending upon
winner’s point of travel origin.


First Prizes: Eighty (80) First Prizes will be awarded each consisting of fifty two
(52) coupons each good for one (1) 2 liter bottle of Mountain Dew (any flavor).
ARV: $78.00 each.

Entry Period 1 Prizes: Two hundred twenty-five (225) Entry Period 1 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag and T-shirt (size
L). ARV: $20.00 each.

Entry Period 2 Prizes: Two hundred twenty-five (225) Entry Period 2 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag and License
Plate Frame. ARV: $20.00 each.

Entry Period 3 Prizes: Two hundred twenty-five (225) Entry Period 3 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag and Car Flag.
ARV: $20.00 each.

Entry Period 4 Prizes: Two hundred twenty-five (225) Entry Period 4 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag, Travel Mug and
Can Cooler. ARV: $20.00 each.

Entry Period 5 Prizes: Two hundred twenty-five (225) Entry Period 5 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag and T-shirt (size
L). ARV: $20.00 each.

Entry Period 6 Prizes: Two hundred twenty-five (225) Entry Period 6 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag and License
Plate Frame. ARV: $20.00 each.

Entry Period 7 Prizes: Two hundred twenty-five (225) Entry Period 7 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag and Car Flag.
ARV: $20.00 each.

Entry Period 8 Prizes: Two hundred twenty-five (225) Entry Period 8 Prizes will
be awarded each consisting of a Dale Jr. Insulated Cooler Bag, Travel Mug and
Can Cooler. ARV: $20.00 each.

Total ARV of all prizes is $50,795.00.