The Contest entry period ends 12:00 PM ET April 19, 2012

upload a photo of you or your family capturing a genuine moment and location where you or your family are eating peanut butter and jelly sandwiches

Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older and who have reached the age of majority in their state of residence at the time of entry.

Limit one (1) Entry per person and per e-mail address for duration of Contest Period.

Judging: All eligible entries received will be judged by qualified judges selected by Sponsor as described below. There will be two (2) tiers of judging:

First Tier: All eligible entries will be judged equally on the following criteria:
1) Creativity of content and uniqueness of location (50%)
2) Composition and quality of photo (30%)
3) Inclusion of required elements (20%)

In the event of a tie, an additional, "tie-breaking" judge will determine the entry/entries which will proceed to the Second Tier based on the above stated criteria.

Second Tier: The top six (6) Entries will then be judged as follows:
1) Creativity of content and uniqueness of location (40%)
2) Composition and quality of photo (30%)
3) Inclusion of required elements (20%)
4) Online Rating (10%) (as described below)

Online Rating: The top six (6) Entries will be displayed for rating on the Welch's "Where Do You PB&J?" Contest tab on the Welch's Facebook page at between 12:00 PM ET April 23, 2012 and 12:00 PM ET April 30, 2012 (the "Rating Period") and the ratings for each Entry will be tallied. The total aggregate rating will account for 10% of participants score as described above. Limit one (1) rating per Entry per person per day for the duration of the Rating Period. Entrants are prohibited from obtaining ratings by any fraudulent or inappropriate means, including, without limitation, offering prizes or other inducements to members of the public, as determined by Sponsor in its sole discretion. Use of script, macro or any automated system to rate the Entries or with the intent to impair the integrity of the rating process is prohibited and all such ratings will be void.

The Entry with the highest score based on the judging criteria set forth above will be deemed the Grand Prize winner, subject to verification of eligibility and compliance with these Official Rules. In the event of a tie, an additional, "tie-breaking" judge will determine the winning Entry based on the stated criteria. Decisions of judges are final and binding. Sponsor reserves the right to not award all prizes if, in its sole discretion, it determines it has not received a sufficient number of qualified eligible Entries.

Grand Prize (1): Winner's choice of one (1) of the following two (2) options: Option 1) A "Family of Four Vacation" package. Trip consists of the following: round trip coach commercial air transportation for up to four (4) (winner and up to three (3) guests) from a major U.S. gateway airport nearest winner's residence (as determined by Sponsor) to a destination within the continental U.S. as determined by Sponsor; standard double occupancy accommodations for up to six (6) days/five (5) nights at a hotel to be determined by Sponsor (one (1) room); and $300.00 (awarded in the form of a $300.00 check) for winner only. Maximum Estimated Retail Value ("ERV") for Option 1 is $5,000.00. Or, Option 2) $5,000.00 (awarded in the form of a $5,000.00 check). ERV of Option 2 is $5,000.00. If Option 1 is chosen by winner, the actual Grand Prize value may vary based upon location of departure city, travel dates and destination city. Travel must be completed by December 31, 2012 . If potential winner is unable to complete travel by date specified by Sponsor, the winner will be awarded Grand Prize Option 2. If winner resides within a 100-mile radius of destination, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided for difference in prize value. Travel must be made through Sponsor's agent, on a carrier of Sponsor's choice at least 30 days prior to travel. Winner and guests must travel together on same itinerary, and such guests must each be of the legal age of majority in his/her state of residence (and at least 18 years of age), unless accompanied by a parent or legal guardian. Winner and guests must execute and return a liability/publicity release in form acceptable to Sponsor prior to travel. Travel is subject to capacity controls, availability, blackout dates and certain other restrictions, which may include a Saturday night stay, all of which are subject to change. Winner and guests are responsible for obtaining all required travel documents prior to travel. Winner will be responsible for all taxes (including federal, state and local taxes, if any) and any other costs and expenses not specified herein as being awarded, including, without limitation, ground transportation, meals, gratuities and souvenirs (as applicable). All prize details are at Sponsor's sole discretion.