OR Use your SmartPhone to scan the Sweepstakes Quick Response ("QR") code found on specially-marked Heinz Ketchup bottles

The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, who, as of the date of entry, are 18 years of age or older.

daily entry

ends at 11:59 p.m. ET on 2/23/2014

Once you have completed the registration form and uploaded your photo, you will be informed on-screen if you are an instant winner of a gift card

Prizes and Approximate Retail Values ("ARVs")/Manufacturer Suggested Retail Price ("MSRP"), as applicable:

Grand Prizes (5 - as broken out above): Each Grand Prize winner will receive a trip for winner and one guest to five (5) major sporting events, in the U.S., of their choice. Sporting events include professional basketball, baseball, hockey, football, golf, racing, soccer and tennis and college basketball and football. Winner will have the opportunity to choose the five (5) sporting events they would like to attend (from a list of Sponsor specified events). Winner will receive $3,000 in gift cards for each event to be used on a Sponsor specified online ticket purchasing site where winner can select the tickets they would like to purchase using the gift cards. Winner will receive a total of $15,000 in gift cards redeemable at the Sponsor specified online ticket purchasing site. Travel and hotel accommodations to selected events will be provided by Sponsor. For each sporting event selected, winner will receive a 3-day/2-night trip for two to selected city (or nearby city) in which the sporting event will be held, including round-trip coach class air transportation from major airport nearest winner's residence to major airport closest to city of sporting event, hotel accommodations in destination city (double occupancy) and ground transportation to/from airport/hotel in destination city. In addition, winner will also receive a one-time check of $5,757. (ARV: $34,757 for each Grand Prize).

First Prizes (157 - two per day starting on 12/30/2013 through 1/9/2014 and three per day starting on 1/10/2014 through 2/23/2014): Each First Prize winner will have their choice of either a gas grill BBQ or a 12-piece stainless steel cookware set and Sponsor specified kitchen utensils. Specific model/brand of BBQ/cookware set and kitchen utensils included in prize (as applicable) are at Sponsor's sole discretion. (Maximum MSRP of First Prize is $949 each).

Instant Win Second Prizes (1,457): A $50 Sponsor specified gift card. (ARV: $54.95 each).

Limit one Grand Prize, one First Prize and one Instant Win Prize per person/household.