http://www.stridegum.com/#/nonstopmint/


The Do us a Favor and Rename our Latest Flavor Contest (hereafter, “Contest”) is open to legal residents of the 50 United States and the District of Columbia who are 13 years of age or older as of date of entry


Submit your original idea in 50 characters or less (including spaces), inclusive of the word “mint” for a new name for the Stride® Nonstop Mint™ gum flavor (hereafter, “Idea”) as described in the next paragraph.


You may enter as often as you like, however to be eligible, each Idea must be submitted separately, cannot have been previously published or submitted in any competition and must be: (i) no more than 50 characters in length (including spaces); (ii) complete; (iii) include the word “mint”; (iv) in English; (v) substantially different from any other Idea you are submitting; (vi) your original creation; (vii) compliant with any and all applicable federal, state, and local laws, rules and regulations; and (viii) in keeping with the Sponsor’s image and may not be offensive, as determined by the Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any third party rights (including, without limitation, third party trademarks and copyrights). Modification of an existing work does not qualify as original.



Finalist Judging: Based on the following criteria, ten (10) Finalists will be determined from among all eligible entries/Ideas received by a panel of qualified judges determined by Sponsor: 1.) Originality: 0-30 points; 2.) Capture of Mint Flavor Description: 0-30 points; and 3.) Fit with the Stride Brand: 0-40 points. Potential Finalists will be selected on or about 5/11/09 and will be notified by telephone and/or overnight mail and/or regular mail. In the event of a tie, such tied Ideas will be re-judged by a separate panel of judges determined by Sponsor based on the following criteria: Fit with the Stride Brand 0-100 points, and such process will be continued until Potential Finalists are selected. By participating, entrants (and if eligible minors their parents or legal guardians) agree to abide by these Official Rules and the decisions of the Sponsor and judges which are final and binding on all matters relating to this Contest. Potential Finalists (and, if an eligible minor, his/her parent or legal guardian) may be required to execute and return an Affidavit of Eligibility, Liability and (where legal) Publicity Release within five (5) days of date of issuance of notification. Noncompliance with the foregoing or with these Official Rules, any notification being returned as non-deliverable or Sponsor’s inability to contact any Finalist within a reasonable time period may result in disqualification and, at Sponsor’s sole discretion, an alternate entry being chosen. A potential Finalist will not be included in Peer Voting unless he/she has signed and returned all requested documents as required by Sponsor and unless his/her eligibility has been formally verified by Sponsor and unless he/she has been declared to be an official Finalist by Sponsor.

Peer Voting: Beginning on 6/1/09, the ten (10) Finalist Ideas will be posted online for peer voting. Visitors to the Website between 12:00:00 pm (noon) ET on 6/1/09 and 5:00 pm ET on 6/12/09 (hereafter, “Voting Period”) will be able to vote for one of the Finalist Ideas (following the directions provided) based on the following criteria: 1.) Originality: 0-30 points; 2.) Capture of Mint Flavor Description: 0-30 points; and 3.) Fit with the Stride Brand: 0-40 points. Limit one (1) vote per person/per valid email address for the duration of the Voting Period. Additional votes received from any person or email address or generated by script, macro or other automated means or with the intent to affect the integrity of the voting process will be void. At the conclusion of the Voting Period, the Idea that receives the most votes will be deemed the Grand Prize winning Idea and the entrant who submitted such Idea will be deemed the Grand Prize winner. In the event of a tie, such tied entries/Ideas will be judged by a “tie-breaking” judge based on: Fit with the Stride Brand 0-100 points, and such process will be continued until a Grand Prize winner is selected. Potential Grand Prize winner will be notified by telephone and/or overnight mail and/or regular mail on or about 6/15/09.

(1) Grand Prize: A check in the amount of $10,000 and one (1) year supply of Stride® gum (awarded in the form of fifty-two (52) single packs in a variety of flavors selected by Sponsor in its sole discretion). Approximate Retail Value: $10,067.08. All prize details will be determined by Sponsor in its sole discretion. All federal, state and local taxes, and any other costs and expenses associated with prize acceptance and use not specifically stated herein are the sole responsibility of the winner.